Why WilloSend
Every time you post a reel that takes off, the comments fill up with people who want what you’re offering. But you’re filming, editing, sleeping, living — and by the time you open your phone, that excited buyer has already moved on. WilloSend fixes that gap. It watches your comments around the clock and fires your DM within seconds of every keyword comment, so the conversation starts while the excitement is still fresh.Get started in 2 minutes
Connect your Instagram account and launch your first automation today — no code, no tech setup.
Comment-to-DM feature
See exactly how keyword triggers work and how to write a DM that converts.
Pricing plans
Flat-rate pricing from $9/mo — no per-contact fees, no surprise bills as your audience grows.
FAQ
Answers to the most common questions about safety, compliance, and getting set up.
What WilloSend does
When you post on Instagram and tell your audience to comment a specific word, WilloSend takes it from there. It monitors every comment on your posts and reels, matches comments against the keyword you set, and automatically sends a DM to that person — your link, your offer, your freebie, whatever you configured. The whole thing happens in seconds, and you never have to touch your phone. Every message goes through Meta’s official Business API, the same infrastructure Instagram recommends for automated messaging. That means no bots, no scraping, and no risk of your account being restricted or shadowbanned.Key benefits
- 24/7 automation — your campaigns run while you sleep, travel, or shoot your next video
- No per-contact fees — pay the same flat rate whether you have 100 or 100,000 followers
- Setup in 2 minutes — pick a keyword, write a DM, go live
- Safe and compliant — built on Meta’s official API, fully within Instagram’s terms of service
Who it’s for
WilloSend is built for anyone who uses Instagram to drive leads, sales, or subscribers:- Coaches and consultants who want to turn “How do I book?” comments into discovery calls automatically
- Course creators who deliver their syllabus, waitlist link, or early-access offer the moment someone asks
- Newsletter writers who let followers subscribe by commenting a keyword — no link-in-bio friction
- Ecommerce brands who send product links, discount codes, and flash sale alerts via keyword trigger
- Digital creators who deliver freebies, PDFs, and lead magnets the second someone raises their hand
WilloSend requires an Instagram Business or Creator account. Personal accounts do not have access to Meta’s messaging API. Switching is free and takes about two minutes inside the Instagram app. See account requirements for details.