# WilloSend > Turn Instagram comments into leads, sales, and email subscribers with automated DMs. ## Docs - [WilloSend — Instagram DM Automation for Creators](https://docs.willosend.com/introduction.md): Turn Instagram comments into leads and sales automatically. WilloSend sends a DM the moment someone comments your keyword — 24/7, no manual typing. - [How WilloSend Works: Comment-to-DM Automation Flow](https://docs.willosend.com/how-it-works.md): Learn the 4-step flow behind WilloSend — from connecting Instagram to watching automated DMs land in your followers' inboxes around the clock. - [Get Started with WilloSend: First Automation in Minutes](https://docs.willosend.com/quickstart.md): Set up your first Instagram DM automation in minutes. Follow these steps to connect your account, create a campaign, and go live with keyword triggers. - [How to Connect Your Instagram Account to WilloSend](https://docs.willosend.com/setup/connect-instagram.md): Link your Instagram Business or Creator account to WilloSend in minutes using Meta's official OAuth — no passwords shared, no code required. - [How to Create Your First WilloSend Automation Campaign](https://docs.willosend.com/setup/create-automation.md): Build a comment-to-DM campaign in minutes — choose a keyword trigger, write a personalized DM, and add optional public comment replies. - [Test and Launch Your WilloSend Automation Campaign](https://docs.willosend.com/setup/test-and-go-live.md): Run your campaign through Test Mode, fix common issues, then activate it and write a CTA that drives followers to comment your keyword. - [Comment to DM: Turn Instagram Comments Into Followers](https://docs.willosend.com/features/comment-to-dm.md): Automatically send a personalized Instagram DM the moment a follower comments your keyword — deliver links, offers, and freebies instantly. - [Keyword Triggers: Send Targeted DMs by Comment Word](https://docs.willosend.com/features/keyword-triggers.md): Define a comment keyword like LINK or GUIDE and WilloSend automatically fires the matching DM — segment your audience without any manual effort. - [Story Reply Automation: Convert Story Replies to DMs](https://docs.willosend.com/features/story-reply-automation.md): Trigger an instant, personalized DM whenever a follower replies to your Instagram Story — turn every story reply into a captured lead, automatically. - [Follow-Up Messages: Re-Engage People Who Didn't Click](https://docs.willosend.com/features/follow-up-messages.md): Send an automatic second DM 24–48 hours after the first to re-engage followers who haven't clicked your link yet and boost overall conversion rates. - [Analytics Dashboard: Track Your DM Automation Results](https://docs.willosend.com/features/analytics-dashboard.md): Monitor DMs sent, link click-through rates, and open rates across every campaign directly inside your WilloSend analytics dashboard. - [How WilloSend Keeps Your Instagram Account Safe](https://docs.willosend.com/features/meta-api-compliance.md): WilloSend runs exclusively on Meta's official Instagram Graph API — no bots, no scraping, no password sharing, and automatic rate-limit enforcement. - [Deliver Lead Magnets Automatically via Instagram DM](https://docs.willosend.com/use-cases/deliver-lead-magnets.md): Instantly deliver PDFs, guides, templates, and freebies to every commenter via keyword-triggered DMs — no manual replies, no missed leads. - [Grow Your Email List Directly From Instagram Comments](https://docs.willosend.com/use-cases/grow-email-list.md): Convert Instagram followers into email subscribers by sending direct signup links via keyword-triggered DMs — no bio navigation, no friction. - [Book Coaching Calls Automatically From Instagram DMs](https://docs.willosend.com/use-cases/book-coaching-calls.md): Send your Calendly or booking link automatically the moment a follower comments a keyword — fill your calendar without the manual back-and-forth. - [Sell Digital Products Through Instagram DM Automation](https://docs.willosend.com/use-cases/sell-digital-products.md): Send checkout links automatically to followers who comment a keyword — turn post engagement into product sales without any manual effort. - [Run Ecommerce Promotions via Instagram DM Automation](https://docs.willosend.com/use-cases/ecommerce-promotions.md): Send product links, discount codes, and flash sale alerts automatically via Instagram DMs — turn every comment into a direct path to checkout. - [WilloSend Plans: Starter, Pro, and Growth Explained](https://docs.willosend.com/pricing/plans.md): Compare WilloSend's three flat-rate Instagram DM automation plans — Starter, Pro, and Growth — and find the right tier for your audience. - [Why WilloSend Uses Flat-Rate Pricing, Not Per-Contact](https://docs.willosend.com/pricing/flat-rate-advantage.md): Learn how WilloSend's flat-rate model keeps your bill predictable as your audience grows, unlike per-contact tools that penalize your success. - [WilloSend FAQ: Instagram DM Automation Questions Answered](https://docs.willosend.com/help/faq.md): Find answers to the most common questions about WilloSend's Instagram DM automation, pricing plans, account safety, and platform policies. - [How to Keep Your Instagram Account Safe with WilloSend](https://docs.willosend.com/help/instagram-safety.md): Learn how WilloSend protects your Instagram account, what behaviors trigger restrictions, and how to recover if your reach drops unexpectedly. - [Instagram Account Requirements and Setup for WilloSend](https://docs.willosend.com/help/account-requirements.md): Learn what Instagram account type WilloSend requires, how to switch in 2 minutes, and how to link a Facebook Page before connecting. - [Troubleshooting Common WilloSend Setup and DM Issues](https://docs.willosend.com/help/troubleshooting.md): Fix the most common WilloSend setup problems — from DMs not sending to Instagram connection errors — with clear step-by-step solutions. ## Optional - 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