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WilloSend requires a Professional Instagram account — either Business or Creator. Personal accounts cannot connect to WilloSend. This is a Meta requirement, not a WilloSend limitation: Meta’s messaging API, which WilloSend uses to send your automated DMs, is only available to Professional accounts. The good news is that switching takes about 2 minutes, it’s completely free, and it doesn’t change a single thing about your existing profile.

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What You Need Before Connecting

Make sure you have all three of these in place before you start the connection flow in WilloSend.

Professional Account

An Instagram Business or Creator account. Personal accounts are not supported by Meta’s messaging API.

Linked Facebook Page

Your Instagram account must be linked to a Facebook Page. This is a mandatory requirement from Meta’s API — not optional.

Admin Access

You must have admin-level access to both the Instagram account and the linked Facebook Page to authorize the connection.
If you’re an agency managing a client’s account, you need admin access to the client’s Facebook Page — not just their Instagram — to connect WilloSend on their behalf.

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How to Switch to a Professional Account

Switching takes about 2 minutes and is completely free. Your follower count, posts, content, and profile bio are unaffected — you’re simply unlocking additional business tools on top of your existing account.
1

Open your profile in the Instagram app

Tap your profile picture in the bottom-right corner to navigate to your profile page.
2

Open Settings

Tap the three lines in the top-right corner, then tap Settings and Privacy.
3

Find account type settings

Scroll down and tap Account type and tools.
4

Switch to a professional account

Tap Switch to professional account and follow the prompts.
5

Choose your account type

Select either Creator or Business — both work fully with WilloSend.
  • Choose Creator if you’re a content creator, influencer, coach, or individual building a personal brand.
  • Choose Business if you represent a brand, retailer, agency, or organization.
Switching from personal to professional does not affect your follower count, posts, engagement history, or content in any way. It only adds business tools — like Insights and messaging access — to your profile.

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How to Link a Facebook Page

Meta’s API requires your Instagram account to be connected to a Facebook Page. If you already have a Facebook Page linked, you can skip this section. If not, follow these steps.

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Create a Facebook Page (if needed)

If you don’t yet have a Facebook Page, create a free one at facebook.com/pages/create. You don’t need to actively use or post to the Page — it simply needs to exist and be linked to your Instagram account.

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Link Your Instagram to the Facebook Page

1

Go to Instagram Settings

In the Instagram app, tap the three lines → Settings and Privacy.
2

Open Account settings

Tap Account, then tap Linked Accounts.
3

Select Facebook

Tap Facebook, then log in to your Facebook account when prompted.
4

Select your Page

Choose the Facebook Page you want to link to your Instagram account. If you manage multiple Pages, select the one that represents the same brand or identity as your Instagram.

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Connecting WilloSend After Setup

Once your account is Professional and your Facebook Page is linked, connecting WilloSend takes under a minute.
1

Start the connection in WilloSend

In your WilloSend dashboard, click Connect Instagram.
2

Log in through the Facebook popup

A secure Facebook OAuth login window will appear. Log in using the Facebook account that manages your linked Page.
3

Select your Facebook Page

Choose the Facebook Page connected to your Instagram account.
4

Grant the required permissions

Approve the permissions WilloSend requests — specifically the ability to read comments and send messages. These are the only permissions WilloSend needs.
WilloSend never sees or stores your Instagram password. The connection is handled entirely through Meta’s official OAuth system, which issues a secure access token instead. You can revoke access at any time from Instagram Settings → Security → Apps and Websites.