The Problem: Manual Follow-Up Loses Leads
Hours Spent in the DMs
Replying to every “interested” comment individually takes time you should be spending on your clients, your content, or your own growth — not inbox management.
The Three-Step Drop-Off
Someone comments → you reply telling them to check DMs → you manually send the link. Between step one and step three, most leads forget, get distracted, or move on. The moment passes.
The WilloSend Flow: One Comment, One DM, One Booking
Replace the broken three-step chain with a single automated action. When a follower comments your keyword, WilloSend sends your Calendly (or any booking tool) link directly to their DMs — no back-and-forth, no delay, no missed opportunities.1
Post content about your coaching program
Share a transformation result, a client win, a key lesson, or a behind-the-scenes look at your process. Give followers a reason to want what you offer before you ask them to book.
2
Add a keyword CTA to your caption
End your caption with a direct invitation: “Want to work with me? Comment COACHING below and I’ll DM you my booking link.”
3
Set up your automation in WilloSend
Set your keyword to
COACHING (or CALL, BOOK — whatever fits your CTA) and write a DM like:Hey [First Name]! I’d love to connect. Here’s my calendar to book a free discovery call: [Calendly link] 📅 Looking forward to chatting!See Create an Automation for the full walkthrough.
4
Wake up to a full calendar
WilloSend delivers your booking link to every commenter instantly — day or night. You open your calendar app to find calls already scheduled by people who were motivated enough to take action.
Why Speed Matters for High-Ticket Sales
Interest in a high-ticket offer decays faster than almost any other purchase decision. The faster someone can move from “I’m interested” to “I’ve booked,” the less time they have to hesitate, compare alternatives, or talk themselves out of it.
Less Hesitation
When the booking link arrives while they’re still watching your content, the emotional momentum carries them straight to your calendar page.
More Qualified Leads
Followers who comment a specific keyword and then book a call are self-selected. They took two deliberate actions — that’s a warm lead, not a cold outreach target.
Example Setup: Discovery Call Campaign
1
Create a post showcasing client results
Share a before-and-after, a testimonial screenshot, or a short video of a client talking about their transformation. Social proof is the most effective trigger for inquiry comments.
2
Use a clear, action-oriented CTA
Caption: “Ready to get results like this? Comment COACHING and I’ll DM you a link to book a free 30-minute discovery call.”
3
Configure your WilloSend automation
- Keyword:
COACHING - DM: “Hey [First Name]! Excited to connect with you. Here’s the link to grab a time on my calendar: [Calendly link] — looking forward to it! 📅“
Add a Follow-Up for People Who Didn’t Book Yet
Not everyone books immediately after receiving your link. Life gets in the way. A follow-up message sent 24 hours later to contacts who received but didn’t click your link is one of the highest-ROI actions you can take.Ready to start filling your calendar on autopilot? Follow the step-by-step guide in Create an Automation.