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Keyword triggers are the engine behind WilloSend’s automation. You define a specific word — like LINK, GUIDE, or RECIPE — and the moment a follower comments that exact word on your post, WilloSend sends them the DM you wrote for it. No manual scanning, no copy-pasting, no delays. The right message reaches the right person the second they show interest.

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Why Keywords Drive Higher Conversions

High-Intent Signals

Someone who takes the time to type your specific keyword is a warm lead. They’ve already decided they want what you’re offering — they’re just waiting for the link.

Instant Audience Segmentation

Use different keywords for different products or content tracks. FIT sends a workout plan, MEAL sends a nutrition guide. Each commenter self-selects into exactly the right funnel — automatically.

Unlimited Keywords

Create as many keyword rules as you need across as many posts as you need. There are no caps on keywords on any plan — one flat rate covers everything.

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How Keyword Matching Works

WilloSend applies consistent, predictable matching rules so your triggers fire reliably every time.

Case-Insensitive

LINK, link, and Link all trigger the same automation. Your followers don’t need to worry about caps lock.

Exact Word Match

WilloSend matches the full keyword, not substrings. A keyword of FIT won’t fire if someone comments fitness — keeping your triggers precise and intentional.

Works on Any Post

Attach a keyword trigger to posts published at any time — past or future. A Reel from two years ago becomes a live lead-gen asset the moment you connect a campaign.

Multiple Keywords, One Campaign

Add more than one keyword to a single campaign. If you want both GUIDE and INFO to trigger the same DM, you can set both in the same rule.
Keep your keywords short (one word), uppercase in your caption, and easy to spell. Words like LINK, YES, FREE, and GUIDE outperform longer phrases because followers can type them without thinking.

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Keyword Strategy by Use Case

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Set Up Your First Keyword Trigger

1

Open your WilloSend dashboard

Navigate to Campaigns and click New Campaign.
2

Select your trigger

Choose Comment on a Post as the trigger type.
3

Enter your keyword(s)

Type the keyword you want to watch for. Add as many keywords as you like to the same campaign.
4

Write your DM

Compose the message WilloSend will send when the keyword is detected. Include your link, personalize the tone, and keep it concise.
5

Attach to a post and activate

Select the post(s) this keyword should apply to, then flip the campaign to Active. WilloSend starts listening immediately.
See the full walkthrough in the Create an Automation guide.

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Frequently Asked Questions

WilloSend requires an exact match (case-insensitive), so a misspelling won’t trigger the automation. This is by design — it keeps your DMs intentional rather than firing on accidental or unrelated comments. The best defense is to choose simple, hard-to-misspell words like LINK, YES, or FREE and display them clearly in your caption and on-screen text.
Yes. You can add as many keywords as you want to a single campaign, and they’ll all fire the same DM. This is useful if you want GUIDE, PDF, and SEND to all deliver the same lead magnet.
No. All WilloSend plans include unlimited keywords. Create as many campaign-keyword combinations as your content strategy requires — there’s no extra charge.