> ## Documentation Index
> Fetch the complete documentation index at: https://docs.willosend.com/llms.txt
> Use this file to discover all available pages before exploring further.

# WilloSend — Instagram DM Automation for Creators

> Turn Instagram comments into leads and sales automatically. WilloSend sends a DM the moment someone comments your keyword — 24/7, no manual typing.

WilloSend is an Instagram DM automation tool that connects your content to your audience in real time. When someone comments a keyword on your post or reel — like LINK, GUIDE, or YES — WilloSend instantly sends them a personalized DM with your link, offer, or freebie, all through Meta's official Business API. No bots, no manual replies, no missed opportunities.

## Why WilloSend

Every time you post a reel that takes off, the comments fill up with people who want what you're offering. But you're filming, editing, sleeping, living — and by the time you open your phone, that excited buyer has already moved on. WilloSend fixes that gap. It watches your comments around the clock and fires your DM within seconds of every keyword comment, so the conversation starts while the excitement is still fresh.

<CardGroup cols={2}>
  <Card title="Get started in 2 minutes" icon="rocket" href="/quickstart">
    Connect your Instagram account and launch your first automation today — no code, no tech setup.
  </Card>

  <Card title="Comment-to-DM feature" icon="message" href="/features/comment-to-dm">
    See exactly how keyword triggers work and how to write a DM that converts.
  </Card>

  <Card title="Pricing plans" icon="tag" href="/pricing/plans">
    Flat-rate pricing from \$9/mo — no per-contact fees, no surprise bills as your audience grows.
  </Card>

  <Card title="FAQ" icon="circle-question" href="/help/faq">
    Answers to the most common questions about safety, compliance, and getting set up.
  </Card>
</CardGroup>

## What WilloSend does

When you post on Instagram and tell your audience to comment a specific word, WilloSend takes it from there. It monitors every comment on your posts and reels, matches comments against the keyword you set, and automatically sends a DM to that person — your link, your offer, your freebie, whatever you configured. The whole thing happens in seconds, and you never have to touch your phone.

Every message goes through Meta's official Business API, the same infrastructure Instagram recommends for automated messaging. That means no bots, no scraping, and no risk of your account being restricted or shadowbanned.

## Key benefits

* **24/7 automation** — your campaigns run while you sleep, travel, or shoot your next video
* **No per-contact fees** — pay the same flat rate whether you have 100 or 100,000 followers
* **Setup in 2 minutes** — pick a keyword, write a DM, go live
* **Safe and compliant** — built on Meta's official API, fully within Instagram's terms of service

## Who it's for

WilloSend is built for anyone who uses Instagram to drive leads, sales, or subscribers:

* **Coaches and consultants** who want to turn "How do I book?" comments into discovery calls automatically
* **Course creators** who deliver their syllabus, waitlist link, or early-access offer the moment someone asks
* **Newsletter writers** who let followers subscribe by commenting a keyword — no link-in-bio friction
* **Ecommerce brands** who send product links, discount codes, and flash sale alerts via keyword trigger
* **Digital creators** who deliver freebies, PDFs, and lead magnets the second someone raises their hand

<Note>
  WilloSend requires an Instagram Business or Creator account. Personal accounts do not have access to Meta's messaging API. Switching is free and takes about two minutes inside the Instagram app. See [account requirements](/help/account-requirements) for details.
</Note>