> ## Documentation Index
> Fetch the complete documentation index at: https://docs.willosend.com/llms.txt
> Use this file to discover all available pages before exploring further.

# WilloSend FAQ: Instagram DM Automation Questions Answered

> Find answers to the most common questions about WilloSend's Instagram DM automation, pricing plans, account safety, and platform policies.

WilloSend automates the gap between a comment and a conversation — but we know you have questions before handing over the keys. Below you'll find straight answers to everything creators, coaches, and brands ask us most often.

<AccordionGroup>
  <Accordion title="Is WilloSend safe to use? Will Instagram ban me?">
    WilloSend uses Meta's official Business API exclusively — no bots, no scraping, no third-party hacks. It connects to your account through Instagram's official OAuth login, the same secure system Meta recommends for all business automation. Your account is fully protected.

    <Note>
      For a full breakdown of how WilloSend keeps your account safe and what behaviors to avoid on Instagram in general, see the [Instagram Safety guide](/help/instagram-safety).
    </Note>
  </Accordion>

  <Accordion title="Do I need an Instagram Business account?">
    Yes. You need either an Instagram Business or Creator account. Personal accounts don't have access to Meta's messaging API, which is what WilloSend uses to send your automated DMs. Switching is completely free and takes about 2 minutes inside the Instagram app — and it doesn't affect your follower count, posts, or existing content in any way.

    <Tip>
      See [Account Requirements](/help/account-requirements) for the exact steps to switch and link your Facebook Page.
    </Tip>
  </Accordion>

  <Accordion title="How fast are the automated DMs sent?">
    Near-instant. When someone leaves a comment that matches your keyword trigger, WilloSend sends the DM within a few seconds — fast enough that it feels like a real-time, personal response from you. No more waking up to six-hour-old "LINK please!" comments from people who have already moved on.
  </Accordion>

  <Accordion title="How is WilloSend different from other tools?">
    The biggest difference is pricing. Other tools charge per contact, so your bill grows as your audience grows. WilloSend starts at **\$9/mo regardless of your follower count** — whether you have 100 followers or 100,000.

    Beyond pricing, WilloSend is purpose-built for Instagram — simpler, faster to set up, and built around how you actually post (Reels, comments, keywords) instead of complex marketing funnels you'll never use.
  </Accordion>

  <Accordion title="What happens if one of my posts goes viral?">
    Nothing changes on your bill. WilloSend doesn't charge per contact, and every account includes **1 free overage** so you don't lose your viral momentum when your DM count spikes unexpectedly. If you continually exceed your monthly DM limit, we'll simply ask you to upgrade to a plan that fits your new volume. You won't be cut off mid-viral-moment.
  </Accordion>

  <Accordion title="Can I set up different keywords for different posts?">
    Yes — and there's no limit to how many you create. You can build unlimited keyword rules across as many posts as you want, with each post carrying its own unique keyword and its own custom DM. Promote a freebie on one post, a product link on another, and a booking link on a third, all running simultaneously.
  </Accordion>

  <Accordion title="Can I automate Facebook Messenger too?">
    Instagram is WilloSend's core focus right now, and that's where the product is purpose-built to excel. Facebook Messenger support is on the roadmap — head to your WilloSend dashboard and join the waitlist to be notified the moment it launches.
  </Accordion>

  <Accordion title="What is the 24-hour messaging window?">
    Meta's platform policy allows promotional DMs only within 24 hours of a user engaging with your account. Every time a user interacts with you — by commenting, replying to your Story, or sending you a DM — a fresh 24-hour window opens.

    WilloSend enforces this automatically. It only sends DMs triggered by real comment or story reply actions, which means every message it sends falls within an active window. You stay compliant without having to think about it.
  </Accordion>

  <Accordion title="Do I need to know how to code?">
    Not at all. If you can write an Instagram caption, you can set up WilloSend. The entire setup — connecting your account, choosing a keyword, and writing your DM — takes under 2 minutes and requires zero technical knowledge.
  </Accordion>

  <Accordion title="Can I cancel anytime?">
    Yes. WilloSend is month-to-month with no long-term contracts. Cancel at any time directly from your account settings. If you're on an annual plan, your access continues until the end of the billing period.
  </Accordion>
</AccordionGroup>