> ## Documentation Index
> Fetch the complete documentation index at: https://docs.willosend.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Keyword Triggers: Send Targeted DMs by Comment Word

> Define a comment keyword like LINK or GUIDE and WilloSend automatically fires the matching DM — segment your audience without any manual effort.

Keyword triggers are the engine behind WilloSend's automation. You define a specific word — like **LINK**, **GUIDE**, or **RECIPE** — and the moment a follower comments that exact word on your post, WilloSend sends them the DM you wrote for it. No manual scanning, no copy-pasting, no delays. The right message reaches the right person the second they show interest.

## Why Keywords Drive Higher Conversions

<CardGroup cols={3}>
  <Card title="High-Intent Signals" icon="hand-pointer">
    Someone who takes the time to type your specific keyword is a **warm lead**. They've already decided they want what you're offering — they're just waiting for the link.
  </Card>

  <Card title="Instant Audience Segmentation" icon="users">
    Use different keywords for different products or content tracks. **FIT** sends a workout plan, **MEAL** sends a nutrition guide. Each commenter self-selects into exactly the right funnel — automatically.
  </Card>

  <Card title="Unlimited Keywords" icon="infinity">
    Create as many keyword rules as you need across as many posts as you need. There are no caps on keywords on any plan — one flat rate covers everything.
  </Card>
</CardGroup>

***

## How Keyword Matching Works

WilloSend applies consistent, predictable matching rules so your triggers fire reliably every time.

<CardGroup cols={2}>
  <Card title="Case-Insensitive" icon="font">
    **LINK**, **link**, and **Link** all trigger the same automation. Your followers don't need to worry about caps lock.
  </Card>

  <Card title="Exact Word Match" icon="bullseye">
    WilloSend matches the full keyword, not substrings. A keyword of **FIT** won't fire if someone comments **fitness** — keeping your triggers precise and intentional.
  </Card>

  <Card title="Works on Any Post" icon="calendar">
    Attach a keyword trigger to posts published at any time — past or future. A Reel from two years ago becomes a live lead-gen asset the moment you connect a campaign.
  </Card>

  <Card title="Multiple Keywords, One Campaign" icon="layer-group">
    Add more than one keyword to a single campaign. If you want both **GUIDE** and **INFO** to trigger the same DM, you can set both in the same rule.
  </Card>
</CardGroup>

<Tip>
  Keep your keywords short (one word), uppercase in your caption, and easy to spell. Words like **LINK**, **YES**, **FREE**, and **GUIDE** outperform longer phrases because followers can type them without thinking.
</Tip>

***

## Keyword Strategy by Use Case

| Goal                     | Suggested Keyword | What to Send                              |
| ------------------------ | ----------------- | ----------------------------------------- |
| Deliver a free guide     | `GUIDE`           | Link to PDF download or opt-in page       |
| Share a product link     | `LINK`            | Product page or checkout URL              |
| Book a discovery call    | `BOOK`            | Scheduling link (Calendly, Cal.com, etc.) |
| Grow your email list     | `LIST`            | Email opt-in landing page                 |
| Send a discount code     | `DEAL`            | Promo code or sale page                   |
| Segment fitness audience | `FIT` / `MEAL`    | Respective plan download links            |

***

## Set Up Your First Keyword Trigger

<Steps>
  <Step title="Open your WilloSend dashboard">
    Navigate to **Campaigns** and click **New Campaign**.
  </Step>

  <Step title="Select your trigger">
    Choose **Comment on a Post** as the trigger type.
  </Step>

  <Step title="Enter your keyword(s)">
    Type the keyword you want to watch for. Add as many keywords as you like to the same campaign.
  </Step>

  <Step title="Write your DM">
    Compose the message WilloSend will send when the keyword is detected. Include your link, personalize the tone, and keep it concise.
  </Step>

  <Step title="Attach to a post and activate">
    Select the post(s) this keyword should apply to, then flip the campaign to **Active**. WilloSend starts listening immediately.
  </Step>
</Steps>

See the full walkthrough in the [Create an Automation](/setup/create-automation) guide.

***

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="What if someone spells the keyword wrong?">
    WilloSend requires an exact match (case-insensitive), so a misspelling won't trigger the automation. This is by design — it keeps your DMs intentional rather than firing on accidental or unrelated comments. The best defense is to choose simple, hard-to-misspell words like **LINK**, **YES**, or **FREE** and display them clearly in your caption and on-screen text.
  </Accordion>

  <Accordion title="Can multiple keywords trigger the same DM?">
    Yes. You can add as many keywords as you want to a single campaign, and they'll all fire the same DM. This is useful if you want **GUIDE**, **PDF**, and **SEND** to all deliver the same lead magnet.
  </Accordion>

  <Accordion title="Is there a limit to how many keywords I can create?">
    No. All WilloSend plans include unlimited keywords. Create as many campaign-keyword combinations as your content strategy requires — there's no extra charge.
  </Accordion>
</AccordionGroup>